Why lacoste crocodile logo

Lacoste has copyrights on the crocodile logo in both the United States, Europe, and many countries in Asia and Africa, and they are very vigilant in defending their copyright.

For example, in , the Dutch company Hema came out with clothing bearing images of a crocodile that was similar to the Lacoste Logo. Lacoste sued, and eventually, the court ruled in favor of Lacoste. A key part of the case was market survey data that showed that thirty percent of consumers thought that the Hema clothing was actually Lacoste. While the majority of Lacoste logos are the traditional green crocodile, as shown in the vintage ad below, it also comes in other forms and colors, particularly on bags and t-shirts.

Some contemporary examples of the variations of the Lacoste crocodile logo that appear on Lacoste luggage are shown below:. Occasionally, Lacoste does special versions for a limited time for a particular campaign. After the new millennium transition, the designers changed the ratio of the graphic and text parts, making the crocodile smaller. The brand name appeared thanks to the nickname Rene Lacoste and, at first, was only on the tennis shirts of the athlete.

Robert George developed it in The athlete wore a personal logo on his jacket. But after the creation of La Chemise Lacoste, together with Andre Gillier, the head of the knitwear business, they began to use the crocodile image throughout the entire clothing line. For ten years, Izod owned the alligator symbol, but later, Lacoste managed to regain its reputation and restore the brand.

After litigation between Lacoste and the Crocodile Garments garment and textile factory, its appearance has changed slightly due to the same emblem. The Lacoste logo uses a custom font with slightly rounded uppercase letters. The color palette consists of green crocodile , white spots, eyes , and red mouth. His team captain promises him the crocodile leather suitcase the player admired in a store window if he wins his upcoming match. The crocodile takes shape in under the pen of designer Robert George.

A few years later, the polo sees the light of day. The crocodile over the heart makes Lacoste the first brand to display a visible logo on an article of clothing. We use cookies to improve our site and your shopping experience.

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