Who is seventh generation

It took a lot of education to help people understand why certain products they were using were killing the planet. Back then, you could go public with little or no sales, which you really can't do anymore. In , we decided we'd be safer, and our mission would stay safer, if we took the company public. We were facing either taking venture capital funding, and losing control, or ending up with thousands and thousands of teeny little shareholders by being a public company.

It felt safer, but it didn't go so well. We were still very, very small, maybe 60 people, and we were still struggling financially and not profitable. By , we were both operating the mail order catalog and distributing our product to natural product stores. We were running two very different businesses and didn't have the cash to do both. We sold off the mail order catalog, which was the biggest part of our business, and made the choice to risk everything on our new wholesale business.

It was a decades-long education of the public that led to any success. We were definitely tagging along with the organic trend. I would say Whole Foods did more than anyone or anything to really transform consumer awareness and understanding of safer, healthier products. Back in , when they were still growing rapidly, we would have a whole aisle in their store, of toilet paper and laundry detergent and paper towels. And by association, people began to understand "Gee, leading a natural, healthier lifestyle isn't just about what I eat, it's about the products that I use around my home and the air that I breathe.

I also think we made it because we were so passionate about what we were doing. And no matter how challenging things were and no matter how close we were to going out of business, we just never gave up, and always found a way to continue going. When people ask: "What's the secret to success?

Top Stories. The Wellspring Society is a monthly giving community that builds that bigger vision, member by member. Check it out now. Feel comfortable that you can suspend, cancel, increase, decrease your contribution at any time by calling or emailing the Institute - the bottom of every page in our website has our contact information.

Seventh Generation Institute. Back Make a gift today Make a monthly gift - join the Wellspring Society Sponsor a woman to become a champion of conservation Honor someone with a gift Partnering With Businesses Volunteer. A Fresh Approach to Conservation People need healthy and abundant natural resources as the basis of just about everything - food, clean water and air, economic options and of course, beautiful places and experiences. Thank you. In addition, Seventh Generation laundry products are formulated to work well in cold water, encouraging users to opt for cold wash cycles.

This year, Seventh Generation is laser focused on advancing two key pillars of work in its mission to protect the next seven generations — climate and plastics. For more information, please visit: www. Our products are solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it.